Notes on AI search, intake and running a firm.
What we see building websites, local presence and intake for law firms. Written for lawyers.
- AI in the practice
You Can't Bill Hours the AI Saved: What ABA Opinion 512 Means for Small-Firm Billing
AI can turn a three-hour task into fifteen minutes. Under ABA Opinion 512, hourly billers bill the fifteen. Here is what that means for your fees and engagement letter.
5 min read - AI in the practice
Your AI Notetaker Might Be Waiving Privilege: What United States v. Heppner Means for Small Firms
A federal judge ruled a client's chats with a consumer AI tool weren't privileged. Here's what that means for AI notetakers in your client calls, and a five-step fix.
4 min read - AI in the practice
The AI Question Your Malpractice Carrier Is Already Asking
Your LPL renewal application now asks about AI. Answer it wrong and you're not looking at a rate increase — you're looking at a voided policy.
5 min read - AI in the practice
Does Your AI Tool Train on Client Data? The Vendor Question Small Firms Skip
Most firms adopted AI tools without ever asking where client data goes. In 2026, that gap is an ethics problem, not just a best-practice miss.
4 min read - AI search and SEO
GEO for Law Firms: How to Get Cited by ChatGPT, Google AI Overviews, and Perplexity in 2026
Ranking #1 on Google doesn't matter if the AI Overview answers the question before anyone clicks. Here's how small and mid-size firms get cited instead of skipped.
5 min read - AI in the practice
AI Contract Review for Solo and Small-Firm Attorneys: What the Tools Actually Catch (and Miss)
AI contract review tools are fast, cheap, and already inside most small firms. Here's what they reliably catch, where they miss, and the verification workflow ABA Formal Opinion 512 expects you to run.
5 min read - Intake and automation
The AI Intake Teardown: What It Actually Costs and Saves
Vendors say AI intake chat converts better than forms. We pulled the numbers apart to see what's real, what's spin, and what it means for your firm.
4 min read - AI in the practice
1,600+ AI Hallucination Sanctions and Counting: The Governance Checklist That Keeps Your Firm Off the List
A public tracker just passed 1,668 documented AI hallucination cases, and 653 involve practicing lawyers. Here's what's driving the 2026 sanctions wave and the 5-point policy that keeps your firm off it.
5 min read - AI search and SEO
Seven Directories Own Every AI Citation for Legal Queries — Here's How a Small Firm Breaks In
79% of lawyers use AI internally, but ChatGPT, Perplexity, and Google AI Overviews almost never cite an independent firm's own site. Here's what's actually citable in 2026 — and how to build it.
4 min read - AI in the practice
The $110,000 Citation: What 2026's AI Sanctions Wave Means for Your Firm's AI Policy
AI-hallucination sanctions went from a $5,000 fine in 2023 to a $110,000 penalty and a two-year district ban in 2026. Here's what ABA Formal Opinion 512 requires — and the policy you can put in place this week.
5 min read - Intake and automation
The 8-Hour Gap: What Clio's 2026 Legal Trends Report Reveals About Law Firm Intake
Clio's secret shopper study found most law firms still don't answer the phone or reply to email. Here's what the 2026 data says — and the 90-day fix.
5 min read - AI search and SEO
Google's AI Overviews Are Eating Law Firm Search Traffic — Here's the Fix
A 42-org study found AI Overviews cut organic clicks by 61%. Here's what's actually happening to law firm search traffic in 2026, and the specific steps that get your firm cited instead of buried.
4 min read - AI search and SEO
Your Law Firm Is Invisible in ChatGPT: A GEO Playbook for 2026
AI Overviews now show up on nearly half of Google searches, and being ranked doesn't mean being cited. Here's what it actually takes to get your firm mentioned by ChatGPT, Perplexity, and Google's AI Overviews in 2026.
5 min read - AI in the practice
The AI Adoption Paradox: Why 71% of Small Firms Use AI But Only 1 in 3 See Revenue Growth
Clio's 2026 report says most solo and small firms now use AI. Almost none have changed how they price their work. Here's the gap — and how to close it.
5 min read - AI search and SEO
GEO for Law Firms: How to Get Your Practice Cited in Google's AI Overviews
Google AI Overviews now appear at the top of legal search results before a single organic link. If your firm isn't in the AI-generated answer, you're not in the conversation.
5 min read - AI search and SEO
Why Your Law Firm Isn't Showing Up in Google's AI Overviews — And the 4 Fixes That Work
Google's AI Overviews have replaced the featured snippet for most legal queries. Most law firms still aren't in them. Here are the four specific reasons — and what to do about each one.
6 min read - AI search and SEO
Why Your Law Firm Isn't Showing Up in ChatGPT or Google AI Overviews — And the 90-Day Fix
Your rankings held. Your traffic didn't. AI Overviews now answer the legal questions your clients used to click on — and if your firm isn't cited, you're invisible. Here's how to fix it in 90 days.
7 min read - AI search and SEO
Why Your Law Firm Website Is Invisible in AI Search — And the 3 Fixes That Work
Google AI Overviews now answer legal questions before visitors ever reach your site. If your firm isn't being cited, those leads are going to someone else. Here's the 3-fix GEO framework that changes that.
6 min read - AI search and SEO
GEO for Law Firms: How to Show Up in ChatGPT, Perplexity, and Google AI Overviews
A potential client searches 'personal injury lawyer near me' and never sees your firm — they got an AI answer before reaching any results. Here's what law firms need to do about it.
5 min read - AI search and SEO
GEO for Law Firms: How to Get Your Firm Cited in ChatGPT, Perplexity, and Google AI Overviews
AI search engines now answer legal questions before users reach your site. Here are five GEO tactics that get your firm cited — not bypassed.
6 min read - AI search and SEO
GEO for Law Firms: How to Get Your Firm Cited in ChatGPT, Perplexity, and Google AI Overviews
Your firm ranks on Google but AI search engines are citing your competitors. Here's the GEO playbook law firms need to close that gap.
7 min read - AI search and SEO
Why Your Law Firm Isn't Showing Up in AI Overviews (And the GEO Fixes That Actually Work)
You're ranking on page one. A potential client just asked Google a legal question — and an AI answer box appeared, citing three competitors. Here's how to get cited instead.
6 min read - AI search and SEO
Your Law Firm Is Invisible to AI Search — Here's the 5-Step Fix
Google AI Overviews now answer legal questions before users reach your website. Here's the GEO framework that gets your firm cited instead of skipped.
7 min read - AI search and SEO
Why Law Firms Are Losing Clients to Google's AI Overviews—And How to Get Featured Instead
Google's AI Overviews now appear in nearly half of all searches—above your organic ranking, above your ads. If your firm isn't cited, you're invisible. Here's how to change that.
6 min read - AI search and SEO
The 2026 Local SEO Audit for Law Firms: 9 Signals to Fix This Week
Most law firms leave calls on the table because of fixable local SEO gaps. Here are 9 signals to audit today — no agency required.
6 min read - Intake and automation
Anthropic's New AI Labor Study: What It Means for Law Firms
Anthropic's new research shows office and admin tasks are 90% exposed to AI — yet only 13% is being used. Here's why solo practitioners should pay attention to this gap.
5 min read - AI in the practice
States Are Becoming Laboratories for AI Regulation — And Lawyers Are Ground Zero
New York's chatbot liability bill could reshape legal technology nationwide. Here's what S7263 means for law firms using AI — and what the $10.3M Nippon v. OpenAI lawsuit reveals about the stakes.
7 min read - Intake and automation
Automated Client Follow-Up: The System That Never Forgets
78% of legal clients hire the first firm to respond. Yet 40% of law firms never respond to web leads at all. Here's how to build a follow-up system that runs itself.
6 min read - AI search and SEO
We Ranked the Top Website Platforms for Law Firms. Here Are the Results.
Most law firms build their site on the wrong platform, then wonder why Google ignores them. We evaluated every major option across speed, SEO, security, mobile experience, and maintenance.
6 min read - AI search and SEO
Why Your Law Firm Should Leave Wix (And Where to Go Instead)
Your Wix site looks great. But looking good and performing well are two different things. Here's why Wix is holding your firm back — and what to do about it.
7 min read - AI search and SEO
GEO vs SEO: What's the Difference and Why It Matters in 2026
Ask ChatGPT to recommend a lawyer in your city. Did it recommend you? This is the world of GEO — and if you think SEO is the only game in town, you have catching up to do.
6 min read - Intake and automation
How Much Time Is Your Firm Losing to Manual Intake?
You didn't go to law school to chase down intake forms. Here's the math on what manual intake is really costing your practice — and how to fix it.
5 min read - AI search and SEO
Gen Z Is Asking AI Where to Go to College. Next, They'll Ask Where to Find a Lawyer.
High schoolers are using ChatGPT as their college advisor. If they'll trust AI with that decision, they'll trust it to find a lawyer. Here's what that means for your firm.
2 min read - Intake and automation
What Is an AI Concierge? (And Why Every Solo Attorney Needs One)
Harvard says AI makes people work more, not less. They're right — if you're using it wrong. Here's the difference between AI tools and an AI that actually gives you time back.
4 min read - AI in the practice
BigLaw Is in Trouble — And One AI Announcement Proved It
Anthropic launched a legal plugin for Claude. Within days, the companies that prop up BigLaw's billing model lost billions in market cap. Here's what happened and why it matters to your firm.
5 min read - AI in the practice
Anthropic Just Entered Legal Tech — Here's What Small Firms Need to Know
Anthropic released a legal plugin for Claude that triggered a market meltdown. Here's what it does, why Wall Street panicked, and what it means for your small firm.
6 min read - Personal
Ranking Every James Bond Movie — A Definitive Guide
From Dr. No to No Time to Die, we rank all 25 official James Bond films. Prepare for controversy, nostalgia, and a lot of opinions about Roger Moore.
4 min read