How We Score Your Digital Presence
Our methodology benchmarks you against the top performers in your market — not arbitrary standards.
What We Measure
We evaluate 7 factors that determine how visible you are to potential clients — in both traditional search and AI-powered search. Each factor is weighted based on its impact on client acquisition; we adjust these weights periodically as search behavior evolves.
How We Identify Your Peers
We score every firm in your city and practice area using our 7-factor methodology. The top 5 performers become your peer set — these are the firms competing for the same clients you want.
Position Scoring
For each of the 7 factors, we compare your performance to the peer set average. Zero means you're on par. Positive means you're ahead. Negative means you're behind.
Overall Score
We combine your 7 scores — weighted by their importance to client acquisition — into a single overall score from 0 to 100. A score of 50 means you're exactly at the market average.
50 = Market Average
Half of firms score above 50, half score below. Your score tells you exactly where you stand against the firms competing for your clients.
Living Benchmarks
Our benchmarks aren't static snapshots — they're a living system. Our AI-powered algorithm continuously monitors all 7 factors for every firm in your market and updates monthly.
Monthly Refresh
Rankings recalculated every month against current competitor data
Competitive Alerts
Get notified when a competitor makes a significant move
Track Your Progress
Watch your own scores improve as you implement changes
Dynamic Top 5
If someone starts doing it better, they'll move into the Top 5 and you'll see it
This isn't a one-time audit you file away. It's ongoing competitive intelligence that keeps you ahead of your market.
This approach shows you exactly where you stand against the firms competing for your clients — not against some arbitrary benchmark that doesn't reflect your market.