Marketing Insights & Expertise

Anthropic's new research shows office and admin tasks are 90% exposed to AI — yet only 13% is being used. Here's why solo practitioners should pay attention to this gap.

New York's chatbot liability bill could reshape legal technology nationwide. Here's what S7263 means for law firms using AI — and what the $10.3M Nippon v. OpenAI lawsuit reveals about the stakes.

78% of legal clients hire the first firm to respond. Yet 40% of law firms never respond to web leads at all. Here's how to build a follow-up system that runs itself.

Most law firms build their site on the wrong platform, then wonder why Google ignores them. We evaluated every major option across speed, SEO, security, mobile experience, and maintenance.

Your Wix site looks great. But looking good and performing well are two different things. Here's why Wix is holding your firm back — and what to do about it.

Ask ChatGPT to recommend a lawyer in your city. Did it recommend you? This is the world of GEO — and if you think SEO is the only game in town, you have catching up to do.

You didn't go to law school to chase down intake forms. Here's the math on what manual intake is really costing your practice — and how to fix it.

High schoolers are using ChatGPT as their college advisor. If they'll trust AI with that decision, they'll trust it to find a lawyer. Here's what that means for your firm.

Harvard says AI makes people work more, not less. They're right — if you're using it wrong. Here's the difference between AI tools and an AI that actually gives you time back.

Anthropic launched a legal plugin for Claude. Within days, the companies that prop up BigLaw's billing model lost billions in market cap. Here's what happened and why it matters to your firm.

Anthropic released a legal plugin for Claude that triggered a market meltdown. Here's what it does, why Wall Street panicked, and what it means for your small firm.

From Dr. No to No Time to Die, we rank all 25 official James Bond films. Prepare for controversy, nostalgia, and a lot of opinions about Roger Moore.