This is the rollout we built for Smith & Smith Law Firm — a two-attorney personal injury shop in Memphis. Same three phases we run for every firm. Their palette. Their voice. Same system underneath. Scroll through it.
The minimum viable digital presence that BigLaw has and most small firms don’t. Website, Google profile, local + AI-search coverage, review engine. Everything a high-intent prospect hits before they pick up the phone.
A custom site built in 30 days — configured with Smith & Smith’s voice, their practice areas, and a palette that matches their brand. Not a theme. Not a WordPress wrestling match. Configured and live.
Full profile optimization: hours, service areas, categories, Q&A, posts. Most firms have a profile. Few have one that ranks.
Automated ask at case close. Replies in the firm’s voice. Reviews went from a trickle to a steady flow in the first 90 days — without anyone remembering to send a request.
Schema, content structure, and citation placement so generative search engines have something to cite. This is the channel that didn’t exist two years ago. It’s already a meaningful share of intake at the firms we run.
Two attorneys. Thirty years in Tennessee courts. Car, truck, and wrongful death claims.
The foundation keeps running. On top of it, we add the motion. Content, short-form video, nurture email, and honest lead reporting. The attorney writes nothing. Shows up for one 15-minute video shoot a month. Everything else compounds.
Research, draft, review, publish. Targeting the exact search intent a Memphis accident victim is typing. Not “ultimate guide to personal injury law.” Actual questions — what to do after a hit-and-run, what to say to the insurance adjuster, when to get a lawyer.
We direct, cut, caption, distribute. One shoot becomes 8–12 clips across TikTok, Instagram, and YouTube Shorts. The attorney is on screen; the posting schedule isn’t the attorney’s problem.
A quarterly note from the attorney. New piece of law, something useful, a case result. Referrals are 30%+ of intake at mature firms. This is how you keep that pipe warm without thinking about it.
No vanity metrics. You see which channel is putting consultations on your calendar, and we kill what doesn’t. If we can’t show you the return in plain numbers, we haven’t done the job.
This is where it stops looking like marketing and starts looking like infrastructure. One workflow, below, built for Smith & Smith: a missed call at 11 PM on a Friday. It reads itself, texts back, books the consult, and hands Marcus a qualified intake on Monday morning.
Prospect dials from a hospital parking lot. No one’s at the office. Under the old system, this lead is gone by morning.
Number logged. Caller looked up. Routing engine decides what happens next.
Sent from the firm’s number. Offers a booking link that works at midnight.
Slot lands on Marcus’s calendar. Intake form pre-fills from the caller. Prospect gets a confirmation.
Qualified lead. Full intake summary. Two minutes to prep.
A site, a Google profile, local + AI search coverage, a review engine. The minimum viable digital presence — done properly, in 30 days.
Weekly content. Short-form video from one monthly shoot. Quarterly nurture email. Honest lead reporting. Marketing that runs on its own.
Intake automations. Document prep. Client comms. Research. The operational stack BigLaw had — built to your practice.
No contracts. Cancel anytime. For lawyers, by lawyers.